What happens when social structures are suddenly turned upside down?

Life in our globalised, interconnected world is highly complex. This is characterised by diverse, very dynamically changing social challenges. Against this backdrop, the inter- and transdisciplinary Cluster of Excellence “The Formation of Normative Orders”, or “Normative Orders” for short, was founded at Goethe University Frankfurt in 2007. The questions that the cluster’s researchers set out to answer seem more relevant today than ever: How do social orders – political, legal, religious and economic – emerge, develop and transform, and what significance do these changes have for societies and the people living in them? – Following the end of funding in 2019, the cluster was merged into the “Normative Orders” research network. In its associated research projects, a large number of researchers from fields such as philosophy, history, political science, law, anthropology, economics, theology and sociology continue to investigate the diverse range of topics.

One constant defies the many changes: the corporate design, which we developed and created over 15 years ago. The memorable brand identity has existed ever since and has been adopted unchanged for the research network. The website, which was based on a robust content management system (CMS) and was designed and implemented by us, has also provided a suitable platform from the outset to ensure that the research association remains a centre of excellence right up to 2023, when it was replaced by an update provided by the University.